Shop All
THE snark tank
Because We Know You’re Too Busy to Browse by Category
Life’s short, and your attention span isn’t getting any longer. So here’s everything—retro kicks, V-necks with attitude, and Gen X gold—served with a side of snark. Scroll like it’s 1999 and you’re waiting for Napster to load. We won’t judge… much.
Free Domestic Shipping
〰️
SITE WIDE SALE
〰️
Free Domestic Shipping 〰️ SITE WIDE SALE 〰️
Hey! Shirt for Brains!
SHOP BY CATAGORY
If aimless scrolling isn’t your thing, we’ve got you covered. Browse by category and jump straight to what you want—whether it’s retro sneakers, V-necks with attitude, or Gen X throwbacks that prove you survived the ‘80s and ‘90s. No fluff, no distractions—just the good stuff, neatly organized so you can pretend you’ve got your life together.

Summer Section
THE SUMMERING
When nature turns against humanity, the least you can do is fight back with a killer wardrobe. Whether it’s scorching heat, relentless mosquitoes, or tourists who walk too slow, survival requires one thing—snark. Stay cool, stay stylish, and most importantly, stay sarcastic.
Love and stalking
Love & Hexes
Midlife Mood
Pause N’ effect
General Subjects
Gen Pop Rocks

The Gen-X files:
The Forgotten Generation
Too young for Woodstock, too old for Snapchat, and just jaded enough to remember when “offline” was all there was. We, the Latchkey Kids, raised ourselves on sarcasm, TV dinners, and parenting advice like, “Rub some dirt on it.”
Welcome to the survivors of dial-up, grunge, and life without participation trophies. No whining. No avocado toast. Just the coolest threads for the generation that didn’t need anyone’s approval.
Punks and politics
Distorted & Disorderly
Horror
Grim & Grin
Spiritual
Soul’d Out
Pets
Fur SUre
UK Explicit language
god save the snark
Movies / Tv / Music
Gen X-Files
V-Necks
Say la Vees
office hell
cubical cronicals

Sole Purpose
Lace up and let your feet do the talking. Our kicks collection is a tribute to Gen X’s finest—whether you were skating through life with a punk rock sneer, surviving Saturday detention with the Breakfast Club, or living in a world where Rainbow Brite and rebellion somehow coexisted. From high tops that scream No Gods, No Masters to low tops that whisper Save Ferris, every pair is a nod to the generation that mastered the art of "whatever."
Run, skate, stomp, or just stand there looking effortlessly cool—
your shoes, your rules.