Man wearing a red t-shirt with 'COOTIES' print, holding a gray beanie.

Our Lore

MindPop Threads Brand Story

MindPop Threads is a Gen X lifestyle brand creating graphic apparel, gifts, and accessories inspired by the generation that grew up on mixtapes, movie quotes, sarcasm, and being told to figure it out ourselves.

Our designs blend nostalgia, dark humor, pop culture, gaming, music, yoga, and a healthy distrust of authority into wearable statements for people who still appreciate a good comeback.

From the playful to the provocative, we create bold graphics and sharp-witted designs for those who never felt the need to grow up gracefully.

MindPop Threads: Bold. Biting. A Little Twisted.

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